Content
● Background, nature, trends and challenges
● The range of community fundraising activities and products
● The pillars of effective community fundraising
● The role of the community fundraiser
Preparation
The more of the following book you are able to read in advance the more you will get out of this session: Brown, H., 2002, Community Fundraising. The effective use of volunteer networks, Directory of Social Change.
Identify two different community fundraising activities from two organisations (one regional and one national charity) be prepared to use this information in the session to discuss which types of community fundraising activities work best for different types of charities. It may help to look at Comic Relief and Children in Need, as they very actively promote community fundraising but please don’t use these as your examples.
Remember, community fundraising is done by volunteers, and the charity’s role is to support and encourage them.
Look online for job descriptions for community fundraising roles and consider the skills and scope of these different roles. Upload at least one job description to the Moodle page, session 1.
Ensure you are familiar with the Fundraising Regulator’s fundraising promise (also saved as PDF on Moodle section 1): https://www.fundraisingregulator.org.uk/wp-content/uploads/2016/10/Fundraising-promise-v3.pdf
Outcome
This session will help you complete your summative assessment by understanding the legislative and best practice frameworks whilst gaining an understanding of the scope of community fundraising, how it has changed and developed and its inherent challenges. You will also learn to describe the ‘pillars’ of community fundraising and the skills required by community fundraisers.
This Moodle page is for all students studying Charity Development, or Arts Development BA (Hons.)
Liz Bell
Module Coordinator
Lou Bourne
Module Coordinator
Donna Day Lafferty
Module Coordinator
Jane Galloway
Module Coordinator
Roger Holden
Module Coordinator
Toni Kent
Module Coordinator
Jonathan Little
Module Coordinator
Maria O'Donnell
Module Coordinator
Katie Rabone
Module Coordinator
Katy Eyre
Lecturer
Tamara Flanagan
Lecturer
Emma Kendon
Lecturer
Sam Rider-Ashley
Lecturer
Tilly Spurr
Lecturer
Debbie Warren
Lecturer
Michelle Bowdidge
Non-editing Lecturer
Ikhlaq Hussain
Non-editing Lecturer
Aims:
This module aims to enable students to understand the wide range of grantmakers and the role they play in supporting and influencing the third-sector. It presents the macro and micro factors that influence their giving.
It aims to ensure students are able to effectively research grantmakers, identifying prospects for a range of third-sector organisations. It explores the psychology of relationship building and skills needed to successfully secure funds. It introduces the important function of post-grant donor care and basic fundraising performance analysis.
Learning Outcomes:
On successful completion of this module students will be able to:
- Differentiate between a number of grantmakers and anticipate typical behaviours
- Understand the concepts, principles and influences that inform the philanthropy of grantmakers and their decision makers and demonstrate the impact of the macro-environment
- Research prospect grantmakers for a diversity of not-for-profits, using and evaluating a range of tools, and present the findings and recommendations form their research
- Identify ethical dilemmas associated with grantmakers, and develop arguments and solutions based on guidance from a range of sources
- Develop a supporter journey plans for a portfolio of grantmakers, explaining how this maps with donor motivations and behaviours
- Evaluate, interpret and present quantitative and qualitative data in order to analyse and assess fundraising performance using relevant tools, in the context of income from grant giving bodies